In some business sectors, targeted email campaigns have taken the place of direct mail. They are flexible, affordable and much 'greener' than the traditional mailshot.
Pay-per-click (PPC) advertising is all about getting your message in front of potential customers 'in real time' when they are searching for a solution. It's perfect for reaching new audiences by making your business easier to find, and drives customers interested in your products or services directly to your website.
Adsense is a way of 'monetising' your own site with the help of the search engine Google. It can help you make money from your website to offset your own development and marketing costs.
Who doesn't want to make money by doing nothing? Joining Inspire's affiliate programme offers you just the chance to do just that.
Harnessing Social Media
Imagine a free, 24-hour marketing tool with millions of users linked to each other by common interests and hobbies, being constantly updated with the latest trends and personal product recommendations. Fantasy? No, Facebook.
"In the past few months since my site has been live I have been pleased by the number of my clients and contacts who have commented on the quality of appearance and level of information in the site. This is in no small measure due to your approach to the process and design which I found to be, not only interesting, but challenging to me in that I had to focus on the message I wanted to convey."" Gordon McCorkindale, GM Associates
"Zepf UK’s original website had been in place for around 10 years and was beginning to show its age – although it still operated as a basic showcase for our product range the site was desperately in need of a revamp if it was to create an appropriate first impression of our company. To provide Zepf UK with a bespoke website we needed to speak to someone who could provide us with expertise, innovation and imagination. Our introduction to Inspire came via a personal recommendation.
From the very beginning of the process Inspire listened to our needs and designed our new website accordingly. The project was managed professionally throughout and the team at Inspire demonstrated admirable patience and flexibility as they juggled with a number of our ‘afterthoughts’. The final outcome of our collaboration with Inspire is a new website that we are extremely pleased with." Derek Phillips, Zepf UK, Diageo
"I was starting my own driver training business and I needed a website. As I had no idea of how to go about building one or even launching it, I found myself following Inspire's very clear advice. The result was a website which looked far more professional than I was expecting and gave my business an image boost to be proud of. The traffic monitor is very useful and I recommend anyone to utilise Inspire's excellent services." Jon Glatter, The Perfect Driver
"I must thank you and your colleagues for the new Ellis Partnership Limited website that went live recently. Whereas the old site was looking dated and uninviting, the new site has a completely fresh, modern appearance and I am sure it will provide a worthwhile investment.
I would like to thank David Dwyer personally for your patience and persistence in persuading me to provide the information required for completion. I also found the training very helpful and this has given me a great deal of confidence to update the site as necessary.
Consequently, I will have no hesitation in recommending the Inspire Web Development service to any individual or organisation." William G Ellis, Ellis Partnership Ltd
"I am particularly keen to recommend your product and your service to any business contacts that I meet but in addition I am keen to emphasise how satisfied I was with your help. During the process of setting up the web site for Mike Riddell Financial Planning there were some challenges that had to be addressed. These were largely due to the need for my site to be compliant within the rules and recommendations from my regulating body (FSA).
Your approach to this was positive, constructive and resillient. I have therefore developed the clear view that you offer a service that is not only good value but also deliver the effort and attention necessary to meet the clients most exacting requirements." Mike Riddell, Mike Riddell Financial Planning