Search engines like Google have a very simple task: to return relevant websites for relevant searches. They pick up on a wide variety of signals from a site, weigh their particular relevance with complex algorithms, and set out the results in the form of a list. Without the right signals, as far as Google is concerned, you don’t exist. And that’s not a great way to do business.
The first signals Google sees is your URL – or in other words, the name of your site. We can advise you on what Google thinks of your name, and offer you suggestions to improve your visibility. That doesn’t mean changing the name of your company – but it might mean slight tweaks to your web address.
The next area we focus on is copy. One of the signals Google looks for is keyword density – how often a certain phrase appears – to determine if a site is relevant. We research the relevant keywords for your business, and work with you, and our copywriter if needed, to revamp your text in light of our findings.
We also analyse how well your site works in terms of Latent Semantic Indexing (LSI), the concept that text featuring similar words is likely to have a similar overall content. In simple terms, this means that two websites featuring the words ‘bicycle’, ‘repairs’ and ‘shop’ are both likely to be cycle repair shops. LSI helps to group your sites with similar ones when a potential customer carries out a Google search.
There are many other ways we can add value and interest to your site including uploading video content and translating sections into other languages for worldwide reach. We partner with one of the best businesses in the field of localisation, so do contact us direct for further information about this service. Finally, it goes without saying that we will constantly monitor your site’s performance on the top search engines, and suggest further ways to improve it as it develops.
"We were delighted when David Dwyer of Inspire Web Development agreed to build our new website pro-bono.
We knew they were a professional outfit however what we didn't realise was the very high level of quality, flexibility and effectiveness that the website would deliver.
It is solely down to our new website that we are fielding many more enquiries from potential members and have been adding 1 new member a week to our Club." Barry Tweed, Perth Drama Club
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We initially chose David and his company to work on our web site to improve our listing on searches. Following this we have now engaged him and his team to completely redesign and relaunch our web site.
I can't recomend them highly enough.
You really need to talk to David about your website if you are serious about your website." Constantinos Loizides, Dental Care Perth
"The project was managed professionally throughout and the team at Inspire demonstrated admirable patience and flexibility as they juggled with a number of our ‘afterthoughts’." Derek Phillips, Zepf UK
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“I am delighted to endorse David and his services.
Building or refreshing a website as your business shop window is an overwhelming task in addition to the day to day running of the business.
David interrupted my procrastination quickly getting a handle on my needs and budget. He was able to reduce the project to digestible bite size portions that actually enthused me develop the site further.
I look forward to working with David and learning how to use the website as a business tool rather than just a glossy brochure, you can check out David's work at www.blackcraig.com he has both considerable experience too draw upon, and is tenacious.”" Colin Murdoch, Blackcraig
"I was starting my own driver training business and I needed a website. As I had no idea of how to go about building one or even launching it, I found myself following Inspire's very clear advice. The result was a website which looked far more professional than I was expecting and gave my business an image boost to be proud of. The traffic monitor is very useful and I recommend anyone to utilise Inspire's excellent services." Jon Glatter, The Perfect Driver
