Many external factors, or signals, have an impact on your site’s search engine ranking and visibility. We can optimise these factors to make them work to your advantage. In other words, while you can directly control the content of your own website, there are certain ways you can also influence your search engine rankings through the content of other sites.
Building links to your website from other independent and relevant sites is the most effective way of improving your rankings. We work with you to determine the best ‘quality’ links to pursue. In search-engine terms, a link to your cycle repair shop from a cycling club is ‘worth more’ than a link to your shop from a judo club. As part of our e-marketing campaign for your site we aim to achieve an agreed number of links to your site.
Likewise, we can plan and write a series of relevant guest articles for publishing on blogs, news releases for news sites and postings for social media sites to help distribute your message. These short pieces, if they include relevant key phrases as anchor text and links to your own site, will help search-engines ‘see’ your signal and assess your site as relevant to potential customers, placing you higher up the rankings. Pay-per-click campaigns are often a good place for market research to discover what phrases are being searched for in your local market. We can work with you to identify these phrases and then plan a campaign to target the relevant traffic.
" I would like to thank David Dwyer and all those at Inspire for their hard work and dedication in creating, developing and hosting this beautiful new website for Afri-link. The personal service, care and effort put in by David and his team to make this a painless and straight forward process was very much appreciated." Andy Burger-Seed, Afri-Link Charity
"I met Martin and David from Inspire at a Driving Instructors Association (DIA) business skills event and decided to go ahead with one of their websites.
They kept me informed all along the way and nothing was finalised without my approval, but with their expertise and knowledge they had a very good idea of how to design the site to suit my needs and made it fit in with my existing logo and colour scheme." Malcolm Campbell, Malcolm Campbell School of Motoring
"Our new logo and business card designs are excellent. They really get across the right image for our company." Paul Henderson, Innovate Systems
"Whereas the old site was looking dated and uninviting the new site has a completely fresh, modern appearance. I would like to thank you personally for your patience and persistence in persuading me to provide the information required for completion. I also found the training very helpful and this has given me a great deal of confidence to update the site as necessary." William G Ellis, Ellis Partnership Ltd
"Feedback from my clients, friends and family who have viewed it. They are extremely impressed!!
Website is perfect! Thank you again!" Leanne Malcolm, Flutterby Bridal Hair
These days there are many different web browsers used across the world. This is very important to keep in mind when designing your website. It is very...
