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Done correctly email campaigns are an effective way of targeting your audience and driving traffic to your website.
For all our email campaigns we work closely with our graphic designers to create a message template that matches your business branding. We then add your logo and any other key product or service images. When the template is done, we add text and images to your message through a bespoke content management system, and it’s ready to send.
You can make our email templates work for you in many ways: to advertise end-of season sales, discounts, new products or special offers. You can also use them as newsletters, keeping customers up to date with your views on current events, changes in regulations or about how to access your services.
If you’ve never managed an email campaign before, don’t worry. We will give you full training and advice on how to construct the most effective message for all email programmes – and beat the dreaded spam filters! If you don’t have the time to do the campaign yourself, we can construct and send messages on your behalf, with your mailing lists, at the agreed time.
At the end of every campaign you will receive detailed data on key aspects of the promotion, including the number of messages sent and how many were opened. Unlike traditional mailshots which disappear from your radar as soon as the postman puts it through a customer’s door, our tracking software will allow to monitor – and act on – how your message is being received. |
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"I am absolutely delighted with the quality of work carried out by Inspire. I was put in touch with David through a personal recommendation and would not hesitate in passing that on." Michael O'Shea, The Glen |
"I met Martin and David from Inspire at a Driving Instructors Association (DIA) business skills event and decided to go ahead with one of their websites.
They kept me informed all along the way and nothing was finalised without my approval, but with their expertise and knowledge they had a very good idea of how to design the site to suit my needs and made it fit in with my existing logo and colour scheme." Malcolm Campbell, Malcolm Campbell School of Motoring |
"Inspire Web Development was recommended to our Organisation, SHIP ( Support, Help & Integration in Perthshire - a registered charity ) by Consultants who are currently evaluating our service; I had a look at what Inspire had done for them by looking at their website, and decided that that was exactly how we also wished to present ourselves - vibrant, organised and attractive to anyone wishing to find out about us quickly!
The website is clear and colourful, presenting a variety of information by having different features on each screen, without it being cluttered.
It has been designed bespoke, so that different sets of users can access it with ease - an achievement, when you consider that a large part of our client group and website users are young people with learning disabilities; it has also been designed to inform carers, other agencies and similar organisations, volunteers and potential funders.
We hope to develop the website further in the future by adding a secure "chat-room" feature to enable parents and carers to communicate and share ideas across Perth & Kinross, and to add video clips.
Thank you David!" Jackie Doig, SHIP (Support, Help & Integration in Perthshire) |
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"I was really pleased with the increase in site visitors I got after Inspire did this work." Loretta, Loretta's Collections |
"We were all really pleased with our new logo from Inspire." Mark Wilson, Your Salon Alliance |
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| Insights: Search Engine Optimisation (SEO) |
| 04/18/12 |
| Insights: Search Engine Optimisation (SEO)
There was a film a few years ago called “Field Of Dreams” which had a common theme running through it of... |
| Read the full article... |
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