To target phrases:
- "whisky pub scotland"
- "whisky pub perth"
We worked with this Perth-based publican to craft a series of Press Release articles that reflected the history of the pub and its value proposition. The articles were created bearing in mind Latent Semantic Indexing (LSI) and a need to reflect the true nature of the client's offering.
The website was already Search Engine Friendly however we were able to optimise the site content.
We then manually sowed these articles around the web amongst various News sites, Press Release sites, Social Bookmarking sites and other relevant websites. There was no flick of a switch to generate thousands of links overnight which is what unscrupulous "too good to be true" providers sometimes offer.
We created over 250 x One-way Back Links links to the client site improving the site's relevance and Search Engine Ranking Placement (SERP) for those specific key phrases.
The task took two and a half weeks to complete and the site continues to consistently performs well for these phrases indeed they retain Page 1, Position 1 for these phrases.
To gauge and quantify performance we installed an XML Sitemap so we could utilise Google Webmaster Tools, this was added as part of the SEO Off-Site package.
For more information on the Build of this website please review Dickens Bar, Perth Web Design.
